Marketing & audience engagement
Engagement
Consistency is key, along with understanding. Funneling constant quality and making the most out of all assets of our social platforms, such as on Instagram, really delving into our Story and Reels, in addition to posting on the grid, engaged many members. Additionally, when we noticed high engagement for our reels and breaking news post, we began creating reels as an additional way of reporting topics we were already covering in photostories and we focused more breaking news onto our social media, as students seemed to really appreciate the promptness and accessibility of such information. In the past 90 days, post interaction has risen by 104%, reels interaction by 214%, and story interaction by 110%.
analytics
During my first year in newspaper, when I was helping our website Editor-in-Chief submit for MIPA’s website critique, I discovered the detailed world of Google Analytics. I regularly reference them to take see similarities in trending stories and apply these traits to upcoming articles. One example is that we noticed articles that were also in-print and promoted on our Instagram received a lot of engagement, as well as pieces with a strong humane aspect, such as a story covering our Assistant Principal’s open heart surgery. Thus, we implemented regular recaps of website posts from the week on our Instagram, as well as more articles reporting on community events with a humane aspect.
advertisements
One hundred of the funds we use to print our paper are fundraised by ourselves. We contact parent, guardian, families for donations and local, small businesses to purchase advertisements. During my first year in newspaper, understanding the importance of making the reaching out process as effective as possible for our staff members, I created a contact script with convenient hyperlinks and concise, persuasive facts used to this day.
